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AstraZeneca Heart Walk
Aztech Productions and AstraZeneca reach all walks of life
AstraZeneca, one of the world’s leading healthcare companies, teamed up with Philadelphia’s M agency and Aztech Productions to promote their support and sponsorship of the American Heart Association’s Annual Heart Walk. Entitled, “All Walks of Life”, the PSA’s object was to deliver the message, ‘It doesn’t matter who you are, all walks of life are susceptible to heart disease’. The 30-second spot is a warm, fluid, one take Steadicam shot with a cast of hundreds formed entirely from AstraZeneca staff. AstraZeneca is based in Wilmington, DE and has been an innovator in the treatment of heart disease.
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